Tour of Somerville – 2022 Sponsorship Benefits

For 77 years, the Tour of Somerville has provided the local community with a historic, one-of-a-kind event bringing families and friends together while honoring those who have served in our military. The Tour of Somerville has become an iconic mainstay on Memorial Day recognizing the first two winners who gave their lives in WWII and now featuring world-class athletes from around the world. As a sponsor you can join in our celebration, gaining tremendous exposure and goodwill throughout New Jersey and our Somerville Community.

Sponsor Benefits

Sponsors receive various levels of exposure, but are guaranteed to receive the following benefits based on the event or activity chosen:

Event signage

This includes signage at all weekend race events. Banners are placed adjacent to the start/finish line and along the race course to gain maximum visibility. It also includes signage at or adjacent to the activity chosen by the sponsor.

Announcements

Regular announcements recognizing sponsors will be made at all race events. Our professional announcer does a great job recognizing sponsors and interviewing sponsor representatives. Announcements include name recognition for the sponsored event or activity and 15-30 second advertising spots provided by the sponsor.

Program Advertising

Each sponsor receives an advertisement in the 2022 programbased on the level of sponsorship. $10,000+ sponsors receive a full page, $5,000+ a halfpage and $1,000+ a quarter page. Advertising levels can be increased either in size orfrequency according to the listed pricing in this document.

Media Exposure

The Tour of Somerville has an extensive media campaign that includes local advertising, promotions and social media. This also extends to print, radio and broadcast. Promotions include event signage with sponsor identification in local retailers and businesses. Social media includes a vibrant Facebook presence/ads with regular tweets sent through our twitter account.

Website

Sponsor identification appears on the Tour of Somerville website with logos(and sponsor links) on both the sponsor page and the event activity page. The websiteincludes detailed Tour of Somerville information for both spectators and competitors.The site will also include the link for the live-stream broadcast.

Public Relations

In advance of the Tour of Somerville, beginning in May 2018, signage will appear in the towns hosting races including street signs, flags, street banners and posters/flyers in local business. Sponsor logos will appear on the various signage placed in the towns.

Town Signage

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VIP Hospitality

Each sponsor is invited, with their guests, to attend the VIP hospitality tent. The afternoon festivities include drinks, refreshments and hors d’oeuvres. It is a great opportunity to join other event officials, local business owner sand community leaders.

On-Site Sponsor Displays

The Tour of Somerville is entering its’ 77 year and, as the oldest bike race in the U.S., is an icon in the state of New Jersey attracting thousands of spectators annually. Free to the general public, families flock to downtown Somerville cheering cyclists whirring past at speeds in excess of 35 miles-per-hour.
In addition to the world-class bike racing, festivities include live music on Division Street Mall, and a family fun ride prior to the professional bike races.

Our goal is to partner and highlight your business driving additional visits to our community. By joining together as partners, we can expand this historic event and kick off the start of summer with a bang!

Check out the list of opportunities for 2022.

The Tour of Somerville is entering its’ 77 year and, as the oldest bike race in the U.S., is an icon in the state of New Jersey attracting thousands of spectators annually. Free to the general public, families flock to downtown Somerville cheering cyclists whirring past at speeds in excess of 35 miles-per-hour.

In addition to the world-class bike racing, festivities include live music on Division Street Mall, and a family fun ride prior to the professional bike races.

Our goal is to partner and highlight your business driving additional visits to our community. By joining together as partners, we can expand this historic event and kick off the start of summer with a bang!
Check out the list of opportunities for 2022.

SIGNATURE SPONSORSHIP OPPORTUNITIES

[$10,000] – [$5,000] – [$2,500]: Call for details: Rick St. Pierre at 908-581-7327

SOMERVILLE TOWN BUSINESS OPPORTUNITIES

Live Demonstration/Sampling Area - $500

Live Demonstration/Sampling Area - $500