Becoming a sponsor of the Tour of Somerville pb Unity Bank aligns you with not only an amazing community event, but it brings you closer to the audience and customers that you want. This is the best advertising opportunity in sports. This is not a single-day sponsorship - it's 90 days of active brand activation, access to valuable photography assets, and options to reward your employees, customers, and VIPs with an experience at a sporting event they won't forget. Sound interesting? Read on.

What's the difference between Sponsorship and Advertising?

Glad you asked. Sponsoring the Tour of Somerville pb Unity Bank means you are part of the event year-round. Advertising is a limited, but effective, targeted hit on race day. Sponsorship provides you with multiple layers of activation across a much longer calendar.

ADvertising Opportunities

Pre-Event Opportunities

All sponsors are included in the printed Race Guide Booklet. This booklet is handed out in downtown Somerville in May as a pre-race activation for spectators. Certain sponsorship levels can also include the business or brand in social media posts - whether that is through a subtle consistent mention or a more overt #ad #sponsored post.

Race-Day Opportunities

Printed course materials are the most obvious benefit. Sponsors and advertisers can have printed materials for the course. Sponsors have access to being included in the start/finish truss and closer placement to the start/finish line. Gold Sponsors also have the ability to request placement at a specific turn.